By Super Admin

by Super Admin - 6 months ago

Change your perception, change the world

Let’s talk about #LoveSpecs. At a recent digital event I was handed a pair of cardboard glasses by a kind lady, with no explanation other than ‘put them on’. As a man who’s always willing to try on a random pair of glasses by request, I naturally obliged. All of a sudden, every light in the room ex...

by Super Admin - 6 months ago

You should probably download the Pantone Studio app

Unless you’re a designer, you’ve might have heard of Pantone, but probably have no idea what they actually do. This article has your back. “They’re the colour guys, right??” In the 50s, M&J Levine Advertising of New York City hired a young chemist named Lawrence Herbert. Having an unstoppable...

by Super Admin - 6 months ago

Our journey (back) into Football Foundations

We’ve observed scheduling and operations tasks being managed manually using Excel spreadsheets and email for years. As software developers it pains us to see missed opportunities for automation, and ultimately, efficiency and cost savings. We’ve been particularly affected by our observations of the...

by Super Admin - 7 months ago

Need for Speed: Why a fast website matters more than ever

When it comes to website optimisation, ensuring your site speed is up to scratch makes a huge difference. It doesn’t really matter what performance metric you’re basing success on – whether it’s goal conversions, revenue, search rankings, whatever. If you have a slow website, then any and all...

by Super Admin - 7 months ago

Key stages of the brand development process

Having a strong and recognisable brand is one of the most precious assets your company will ever have; it is the overall perception that your customers have of your business and how they experience it. Brand development isn’t the easiest of tasks and it doesn’t happen overnight; it requires a lot of...

by Super Admin - 7 months ago

May the (SEO) force be with you

Earlier this year, I made the move to agency life at CandidSky from an in-house marketing role. I came as a junior to help support and assist the rest of the team. In the months since, I’m proud of how far I’ve come, picking up new skills, advancing in my role and now running my own campaigns. I fi...

by Super Admin - 7 months ago

Christmas Surprise for Manchester’s Homeless

Christmas Stockings In the hope of putting a smile on the faces of those sleeping rough this winter, myself and the CandidSky team wanted to donate some Christmas Stockings. Last time we ran this little project the stockings were received with intrigue, huge smiles as well as a few tears. Thanks to...

by Super Admin - 7 months ago

Football fantasies – have you got what it takes?

With our MD being an ex-pro footballer, it makes sense that CandidSky have a 5-a-side football team. All we need now are teams to play against! We started playing a few matches in the summer and, as expected from a team making its first tentative steps into competitive cross-company football, we t...

by Super Admin - 8 months ago

We've only gone and grown by 50%

Rising Scottish digital marketing agency Boyd Digital have increased their staff by 50% throughout 2016.  The Glasgow agency specialising in KPI driven Search Engine Optimisation, based on Bath Street have taken on four full time graduates, and two part time members of staff ahead of 2017. The compa...

by Super Admin - 8 months ago

Digital Marketing – What is it, really?

The core purpose of marketing has always been to build brand awareness and engage with the right audience in the right place, at the right time. A few decades ago this used to be done in what we now call a “traditional” way; using methods such as print advertisements in magazines and newspapers, bil...

by Super Admin - 8 months ago

2016 – A year in review

Wow. What a year. If you feel the past 12 months has flown by in the blink of an eye, then you’re definitely not alone. Sometimes we spend so long chipping away at the rock face that we forget to step back and take a look at the result of all our hard work. With Christmas upon us, now seems like as...

by Super Admin - 8 months ago

Fascinating screen size trends of 2016

Hold onto your hats.  Back when I was a kid we got our first computer, which came with a clunky 14 inch CRT monitor. A couple of years later we got a second computer, but this time it came with a slightly svelter 15 inch monitor — that’s a whole extra inch. Bigger first… By the time I went to univ...

by Super Admin - 8 months ago

Why is branding important?

In today’s over-saturated world, businesses rely more than ever on having a strong brand in order to attract new customers and build long-lasting relationships with them. But, what is branding, really? Branding is much more than sticking your super sleek logo on every wall of your office and documen...