Tag: Content Marketing

by Katie Kershaw - 1 year ago

The 8 Ways You’re Doing ‘Catchy Headlines’ Wrong

Sometimes, good content can be let down by a dull headline. A killer headline can be the difference between your content being read and shared all over the internet, or simply falling flat. If you’re not following the eight steps we’ve laid out belo...

by Katie Kershaw - 1 year ago

How to Use Site Search to Improve Your Onsite Content

Many of the people visiting your website know exactly what they’re looking for and have come to you to find a specific product or piece of information. These guys are known as ‘spearfishers’, and you don’t want to lose them just because your website...